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Are Your Assets Working for You—Or Against You? 

Cementing Profitability: Smarter Business with Performance Management
A Blog Series by Ramy Sedra

The ready-mix business is asset-intensive by nature. 

Plants, trucks, loaders, batch systems, and mobile technology all represent significant capital investment. But for many producers, these assets are underutilized, overextended, or simply not contributing to profitability the way they should. 

In fact, without the right visibility, your most expensive equipment can quietly become a margin drag. 

Asset Utilization vs. Asset Productivity 

There’s a big difference between having an asset in service and having it working productively. 

  • A truck may be “utilized” on paper, but if it's making short loads, idling at job sites, or running inefficient routes, it's bleeding margin. 
  • A plant may be running all day, but if downtime events, QC rework, or batching inconsistencies occur, it’s driving up cost per cubic meter. 
  • A loader may be busy, but if maintenance schedules are missed or fuel consumption is spiking, you're trading longevity for throughput. 
The question isn’t how much your assets are being used—but how effectively they’re creating value. 
C60 BPM 9 images (1)

The Visibility Problem 

Historically, tracking asset performance required manual logs, telemetry exports, or post-mortem maintenance reviews. Most of this data lived in silos—if it was even collected at all. 

Even with modern GPS and telematics, producers often lack: 

  • A unified view across all asset classes 
  • Real-time performance indicators tied to cost and revenue 
  • Predictive alerts that warn of inefficiencies or impending failures 
As a result, decisions about fleet expansion, plant upgrades, or job planning are often made based on anecdote or incomplete data. 

BPM and AI Can Turn Assets Into Strategic Levers 

With Business Performance Management (BPM) systems that incorporate AI and real-time analytics, producers can: 


  • Track asset productivity at the job, plant, and fleet level
  • Detect early signs of inefficiency—like route deviations, abnormal idle time, or increased cycle time
  • Forecast equipment stress or maintenance needs, reducing unplanned downtime
  • Tie asset usage directly to profitability, highlighting which assets are generating margin—and which are quietly eroding it
Instead of reacting to asset performance after the fact, producers can optimize in real time and prioritize investments that truly enhance throughput and margin.  
c60 money truck

Industry Insight: Why This Matters 

According to Deloitte’s 2023 report on industrial performance, companies using predictive asset analytics reported: 

  • 10–15% improvement in overall equipment effectiveness (OEE) 
  • 30% reduction in unplanned downtime 
  • Up to 20% lower maintenance costs 
Source: Deloitte – 2023 Global Smart Manufacturing Survey

These aren't just maintenance gains—they’re bottom-line results. 

And for ready-mix producers, where the average mixer truck costs over $200,000 and plant outages can halt thousands of dollars in daily revenue, the stakes are even higher. 

Self-Check: Are Your Assets Aligned with Profitability?

  • Can you quantify the contribution of each truck or plant to margin? 
  • Do you detect early inefficiencies—or wait for breakdowns? 
  • Are maintenance, performance, and cost data connected in a single system? 
If the answer is “not yet,” your assets may be working harder than they need to—and delivering less than they could.

Further Reading:

  • “Asset Management Excellence: Optimizing Equipment Life-Cycle Decisions” by John D. Campbell & Andrew K.S. Jardine 
 https://www.amazon.com/Asset-Management-Excellence-Optimizing-Equipment/dp/0824742496



Author's Note:  If you found this article helpful, stay tuned. In my next post, I’ll wrap up the series with a big-picture view: How do you calculate the ROI of being data driven?
RAMY

 


At C60, we offer a solution to these challenges and more. The C60 Opportunity Platform provides a holistic understanding of a company's operations, presenting actionable insights for decision-making. With our software, producers can identify opportunities in dollar terms and make data-driven decisions. Contact us today! Email sales@c60.ai or call +1 (760) 219-8718 or 1 (514) 909-9231.

 

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