Wilmington, Delaware — Tuesday, February 24th, 2026

Rocket Start, a workforce engagement company focused on the concrete industry, alongside C60, an industry leading AI based business optimization platform, are today announcing a strategic partnership that will integrate Rocket Start’s gamification and employee engagement solutions directly into C60’s platform.

This partnership will enable concrete producers and construction companies to align performance data with real-time engagement tools — connecting business optimization with workforce motivation like never before.

By integrating Rocket Start’s gamification platform — including badges, points, incentives, and recognition systems — with C60’s AI powered business optimization technology, customers will gain a unified view that supports both operational performance and employee engagement.

“At Rocket Start, our mission is to unlock the full potential of the workforce through technology" said Manny Tejano, Founder & President of Rocket Start. “Partnering with C60 allows us to connect employee motivation directly to measurable business performance. This is about aligning culture and productivity in a way that drives real results.”

The integration allows companies to:

• Connect operational metrics with employee recognition programs
• Incentivize safety, productivity, and performance in real time
• Improve retention and workforce morale
• Gain deeper visibility into how engagement impacts business outcomes

C60’s platform delivers powerful insights and optimization tools, including the industry’s first ready to use AI agents, across business operations. By embedding Rocket Start’s engagement framework into that system, the partnership creates a seamless experience for leaders looking to improve both performance and culture.

“At C60, we’ve always focused on helping concrete producers see where they’re making money — and where they’re losing it — so they can take action right away,” said Ramy Sedra, CEO of C60. “By partnering with Rocket Start, we’re taking that one step further. Now driver data comes to life — it turns into clear goals and rewards for drivers. When drivers see how their daily decisions affect customer service, safety, and delivery performance, and they’re recognized for it, everybody wins. It’s good for the team, and it’s good for the bottom line.”

The collaboration reflects a shared commitment to modernizing the concrete industry through technology that empowers both leadership teams and frontline employees.

“This partnership represents a major step forward in bringing innovation to an industry that powers our infrastructure, together, we’re helping companies build stronger teams and stronger businesses.”

The integrated solution will be available to customers beginning later this year. 

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Media Contact:
Mark McCash
Head of Marketing & Communications
C60
mark.mccash@c60.ai
519-240-2044